Tag: marketing

Search and Social Media Marketing

Search and social media marketing skills were identified as one of my continuous development objectives as part of my work appraisal. I spent some time researching options, and it was agreed that I would attend the Search and Social Media Marketing course run by www.salford.ac.uk/business-school My preferred learning style combines a love of all things theoretical,

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Five Key Social Media Trends in Journalism

Cision – a global communications software company – recently hosted a webinar with the BBC’s assistant editor of social news Mark Frankel. Mark oversees the BBC’s most high-profile Twitter accounts and consequently, it was interesting to listen to his thoughts and opinions on the latest trends. The webinar aligned with Cision’s latest ‘Social Journalism Study‘ –

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An Evening with Saatchi & Saatchi Executive Chairman, Kevin Roberts

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Jeremy has been crowned “Perfect Boss” by Carling!

As some of you may know all too well, Jeremy likes to talk. Well, unfortunately he now has another thing to brag about… Let us explain.  The British lager brand Carling have been visiting offices up and down the country, searching for the “Perfect Boss” and delivering samples of their new cider product offering. The

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Drum roll please… The birthday competition results are in!

As we enter the final week of Magma’s 15th birthday month, the time now comes to announce the winners of our competitions. First and foremost however, we want to say a great, big thank you to all those who entered and promoted our competitions, we are very grateful! We ran two competitions, with the first

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Key learning points from the Technology for Marketing & Advertising Conference

The Technology for Marketing & Advertising (TFM&A) conference is the UK’s largest marketing, media and advertising event.  Magma thought it would be rude not to attend and kindly sent me along to soak up as much knowledge as possible and pick up some new ideas to implement upon my return. A highlight of day one

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Magma will be scouting at the Manchester Digital Talent Day

Tomorrow is the day that all you bright young things have been eagerly anticipating. It is the day where you will have the unique opportunity to meet representatives from the North West’s leading digital and creative companies. It is the Manchester Digital Talent Day (#MDTalentDay), part of the Digital Skills Festival 2014, which will be

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Magma Digital’s Christmas Competition Begins Today!

Ever since the delightful brown beans of the cocoa tree were discovered, man has been enchanted by the wonderfully smooth flavour of cocoa. The Mayans may have set the trend over 2000 years ago but it is now Magma Digital who are flying the flag for chocolate in 2013. If you hadn’t worked it out

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Google Analytics & Social Media Monitoring

On 31st January, Jeremy presented a talk on Google Analytics & Social Media Monitoring. Online presence is becoming a significant part of all our businesses. However, tracking where your enquiries are coming from can be difficult and time consuming. Google Analytics helps you to understand how many visitors your website is receiving, what areas of

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