Key learning points from the Technology for Marketing & Advertising Conference
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The Technology for Marketing & Advertising (TFM&A) conference is the UK’s largest marketing, media and advertising event. Magma thought it would be rude not to attend and kindly sent me along to soak up as much knowledge as possible and pick up some new ideas to implement upon my return.
A highlight of day one at the conference was the keynote speech by Catherine Flynn, who is the Head of Global Marketing at Facebook. The talk was entitled “The future of social media as a marketing platform” and Catherine proudly boasted that Facebook is the future for marketing. With over a billion users and an average of 14 visits per day per smartphone users, it is hard to disagree that the platform still holds a large amount of power.
Facebook represents a massive opportunity for brands/businesses to connect with people on a huge scale and Vincent Sider, Vice President of Social Media for BBC Worldwide echoed her sentiments. He stated that posts on social media platforms, like Facebook and Twitter, for Top Gear and Sherlock now reach millions of people within hours and the social media medium is now considered above-the-line advertising for the BBC.
Catherine spoke highly of one of her favourite small business success stories on Facebook. The company was Tatty Devine, the independent original jewellery manufacturer in London which has over 20,000 likes and a high level of engagement on all posts. She was keen to highlight the potential for timely marketing campaigns that respond to current affairs. The example she gave was this simple but effective post by Pimms when Murray won Wimbledon.
My favourite talk was by People-Made on the topic of how social media has made all businesses more transparent. Traditional forms of marketing have diminished in power and relevance and brands are now based on what the brand does, rather than what the brands says. Moreover, what is happening on the inside of your organisation is more important than ever. Your employees are your biggest brand advocates and they gave this great example of how unhappy employees can make your business look terrible on a viral scale!
The conference was an eye-opening experience for me as it was a unique opportunity to see best practice marketing trends from the big players in the industry. I thoroughly enjoyed my time there and am very grateful to Magma for sending me!
The opportunity to attend national conferences is just one of the perks of working at Magma. If you want to learn more please check out our careers page.