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Our time at #BrightonSEO

With tickets being snapped up in under an hour, Brighton SEO is the place to be for anyone working in or with SEO. Magma Digital were delighted to have had the opportunity to attend the event with 1698 others all wanting to know more about SEO and the world of marketing.

What is SEO?

SEO stands for Search Engine Optimisation, this is the process of improving the visibility of a website in a search engine’s “organic” or unpaid results. SEO considers how search engines work, what it is people search for, the actual search terms or keywords used by the target audience and which search engine they tend to prefer.

Why Brighton SEO?

Brighton SEO is a Conference filled with 1700 marketers mainly working within the search marketing field. These marketers all sharing the same passion and pains coming together to be taught new skills and innovation to help them in their roles. This bi-annual conference draws crowds from around the world with 17 speakers presenting a wide variety of talks. It is simply not an opportunity to be missed. As SEO becomes a modern addition to the marketing mix it was exciting to know the agenda of talks before arrival.

 

Who took to the stage?

After an exquisite dance from Panda & Penguin, Kelvin Newman introduced the event and welcomed everyone to the Brighton Dome (the place where ABBA won the Eurovision song contest and Pink Floyd first played Dark side of the Moon). The advantage of such a venue is that it is perfect to have demonstrations, presentations and great views of the speakers as they go through various elements of SEO and marketing. From the basics such as speaking your users’ language to top tips on dashboards & reports. The agenda was jam packed with topics and speakers that captivated everyone’s attention (and tweets).

As our first Brighton SEO conference it can be said that it was an invigorating experience; the discussions and ideas brought back have made a huge impact upon processes and plans. There is an element of excitement as we gear up, write up and prepare plans and it is well known that time is of the essence when it comes to digital innovations.

The world of SEO is evolving (and most definitely not dead!) and we look forward to attending more conferences like Brighton SEO which encourages best practice and forward thinking. As you never know what the next Google update will bring.